Google coins a new word 'knol' - unit of knowledge and is set to rollout encyclopedia-like collection of articles that could tighten the company's control over the user experience on the web.
Knol, an encyclopedia-like collection of articles written by selected experts, might drive revenue growth for Google, but that's probably not the motive behind it. The real value of the project is how it extends Google's control over the content that users see online. read the full article here
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